Handset subsidies stifling new loyalty

In this second interview with CSL CMO, Mark Liversidge, says it is time for operators to stop subsidizing handsets. The younger generation or ‘Digital Drivers’ as he calls them, don’t want to be tied to contracts. Their loyalty depends on how well...

Mobile advertising's money myth

During a webinar I presented on ‘monetizing bandwidth’ on Tuesday I played down the potential revenues mobile operators would see from mobile advertising. This was picked up during the Q&A session by a few attendees asking why, with all the press on the growing...

Knock-knock Nokia, anybody home?

Nokia has been hitting the headlines in the past week, but not always for the right reasons. Firstly, speculation in the NewYork Times about an enhanced alliance with Microsoft (the first was announced back in 2009 but little came of it except that the Microsoft...

Is lobbying corrupt or corruption like lobbying?

My attention was drawn to an obscure article on the BuffaloNews.com website linking Verizon’s sizable lobbying budget ($9.3 million from 2006 -2009 to State and local government) to considerable subsidies ($614 million or $3.1 million per job) that the company is...

Singapore’s NBN uptake good, but challenges remain

Nucleus Connect CEO, David Storrie, provides a candid status report on Singapore’s NBN rollout. Interesting that following customer blogs is giving him the best and most honest assessment of how things are being perceived in the market. Things haven’t gone...

Egypt applies 'net neutering' rules

Forget all about net neutrality, we’ve now seen the first real example of ‘net neutering’ with Egypt flicking the ‘kill switch’ on the internet. How terrible, how frightening, how undemocratic, how primitive in this day and age – I hear you ask? Hang on a...

Long Term Evolution = Short Term Devaluation

The biggest fear of one new LTE operator is that the industry will fall into the same trap as with 3G – devaluing the new service from day one. Mark Liversidge, CMO of Hong Kong’s CSL, was one of the keynote speakers at the TM Forum’s Management World Asia...