Data plans – have we got it wrong?

Rumors of the death of ‘all you can eat’ (AYCE) plans may be a little premature and the reasons for their imminent resurgence may surprise you. We all know that they were first introduced to encourage mobile subscribers to start utilizing the data capabilities of mobile networks. We also know that the take-up of data service via mobile devices was a little tardy until the advent of  3G ‘dongles’ connecting notebooks, and later by the introduction of the iPhone. Read more……