Customer experience or customer engagement?

CEM, or customer experience management, is one of those high visibility areas that everyone is aspiring to improve. There are so many interpretations of what the term actually means that it is not surprising it causes confusion in the marketplace. You might think you...

Google bucks the system

So, it seems Google’s foray into WiFi provisioning leaps from ‘experiments’ in two US cities to helium-filled balloons over New Zealand and now to the sacrosanct coffee temples of Starbucks, all 7,000 of them in the USA. Are alarm bills ringing yet amongst network...

Isis – iris or nemesis?

Excuse me for appearing to be confused about the state of play with Isis – the US-based NFC-based mobile commerce network spearheaded by Verizon Wireless, AT&T Mobile and T-Mobile US. I liken its progress more to the iris plant rather than an agile attempt...

No such thing as a free lunch

You don’t have to be a rocket scientist to work out that if you are offered anything for nothing these days there has to be a catch. You know it, I know it, everybody knows it – you just don’t get anything for nothing, period. And so it goes with social networking....

Billions in big business as Barcelona beats blues

Like many suffering from post-MWC fatigue, I am trying to piece together how an event of this magnitude manages to keep bucking trends. The GSMA flagship is astounding not only in its size and intensity, it also generates billions of dollars of business for suppliers...

Regulator bashing – Is there an app for that?

You know it’s a ‘slow news’ year at the Mobile World Congress when the operators start ganging up on the regulators. Oh yes, regulator bashing reached new heights in Barcelona with almost every CEO, whether in keynote or panel sessions, dropping hints and more, that...