Mobile media becomes strategic?
OgilvyOne’s Barney Loehnis says brands and agencies now recognize mobile has come center stage, but it’s only the beginning. To view on iPhone or iPad click here.
Mobile advertising’s money myth
During a webinar I presented on ‘monetizing bandwidth’ on Tuesday I played down the potential revenues mobile operators would see from mobile advertising. This was picked up during the Q&A session by a few attendees asking why, with all the press on the growing value of mobile advertising, I did not see its worth. My [...]
Inside the week that was
Big drop in fixed-line revenues Australians are dumping their fixed-lines at an alarming rate, 10% in the last six months to be exact. Local call volumes are down 13% for the same period and total PSTN revenues dropped by 6.9%. The decline was far greater than that forecast by CEO, David Thodey, only six months [...]
Japan has a yen for attracting mobile advertising dollars!
The constant stream of analyst predictions about the rise in mobile advertising may finally be coming true if a recent on the Japanese market is any indication.
Mobile Advertising Millions – Myth or Magic?
Not a day goes by when I don’t receive a news story about how many millions of dollars will be spent on mobile advertising in the coming years.