Handset subsidies stifling new loyalty

In this second interview with CSL CMO, Mark Liversidge, says it is time for operators to stop subsidizing handsets. The younger generation or ‘Digital Drivers’ as he calls them, don’t want to be tied to contracts. Their loyalty depends on how well...

Long Term Evolution = Short Term Devaluation

The biggest fear of one new LTE operator is that the industry will fall into the same trap as with 3G – devaluing the new service from day one. Mark Liversidge, CMO of Hong Kong’s CSL, was one of the keynote speakers at the TM Forum’s Management World Asia...

What's LATE about LTE?

I spent a few days in Hong Kong last week, flirting with the might of Typhoon Megi which threatened to close down this dynamic city and the only means of escape – the airport. Hong Kong is one of those cities that is constantly changing and a place where new...