If you are connected to the internet by any means in 2016, you are also likely to be using some form of social networking for personal or business use – even if you don’t realize it.
You may have purposely avoided Facebook, LinkedIn and the like, but you can bet someone else has made some reference to you somewhere. Do a Google search on your name, and you might be surprised what turns up.
Social networking has rapidly transformed from humble beginnings as a means of making and keeping contact with friends and acquaintances to a multi-billion dollar industry. Most sites begin life as a ‘free’ service, but as their user numbers grow, so does the cost of maintaining the service.
Large user numbers also attract the attention of would-be investors and potential acquirers. Digital and online success (and potential value) are still being determined by the number of people a service attracts, often regardless of the revenues being generated (if any).
Read more at DisruptiveViews.