Following hot on the heels of the European regulators, the FCC in the USA is taking on the ever-growing problem of â€˜bill shockâ€™. The only question is, why havenâ€™t telcos addressed the issue themselves instead of waiting for the heavy hand of the regulator to step in? The FCCâ€™s press release says it all –
The FCCâ€™s Consumer and Governmental Affairs Bureau (CGB) has launched an initiative on â€˜bill shockâ€™ â€“ the experience of getting an unexpectedly high wireless phone bill. The Bureau is seeking input on ways to alert consumers about potential high charges before they add up.Â One idea is a technical solution now used in Europe that could help consumers avoid this problem.
The action is one of the first initiatives undertaken by the Commissionâ€™s Consumer Task Force which was launched in January by Chairman Genachowski and is chaired by Joel Gurin, Chief of the FCCâ€™s Consumer and Governmental Affairs Bureau.
â€We are hearing from consumers about unpleasant surprises on their bills,â€ said Gurin. â€œWeâ€™ve gotten hundreds of complaints about bill shock. But this is an avoidable problem. Avoiding bill shock is good for consumers and ultimately good business for wireless carriers as well.â€Â (What an understatement! TP)
â€œThere can be many causes of bill shock, including unclear or misunderstood advertising, unanticipated roaming or data charges, and other problems,â€ Gurin said. â€œAll can lead to charges that people donâ€™t expect to get. In the European Union, carriers are required by law to send text messages to consumers when they are running up roaming charges or getting close to a set limit for data roaming. Weâ€™re issuing a Public Notice to see if thereâ€™s any reason that American carriers canâ€™t use similar automatic alerts to inform consumers when they are at risk of running up a high bill.â€
In the Public Notice, the Bureau asks for comment on:
- Whether technological or other differences exist that would prevent wireless providers in this country from employing usage alerts similar to those now required by the EU.
- The extent to which consumers can now monitor their wireless usage and know when they are exceeding their predetermined allocations of voice minutes, text messages, or data usage.
- The extent to which U.S. providers are already offering such usage alerts, and the cost to the consumer or the provider.
- Whether certain usage controls lend themselves more to one type of service (such as voice) than to another (such as data).
- The extent to which such information can be accessed on wireless devices by people with disabilities â€“ in particular, by people who are blind or have low vision — and what kinds of usage alerts would be most helpful to them.
Gurin says that complaints about bill shock come from all over the country and involve all the major wireless carriers. He cited some recent complaints from the FCC call centerâ€™s files:
- â€œMy [cell phone] bill suddenly tripled in one month. . . When I got to looking it over, I noticed that they had charged me for my mobile to mobile minutes. They had advertised free mobile to mobile.â€
- â€œI received a bill this month with over $500 in overage charges which led me to check my statement.Â I found that on my wifeâ€™s and my phones over the past threeÂ months we have had 246 calls totaling 304 minutes from [two unknown numbers].â€
- â€œI recently updated my wireless plan in Sept 09.Â Since I upgraded my plan, my bills have been outrageous.Â I was informed . . . that my rollover minutes were taken away when I changed my plan.Â . . .Â I was never informed this would affect my rollover minutes and have thus racked up hundreds of dollars in overages at $.45 a minute.â€
Sound familiar? I suspect the fallout from this exercise will be considerable consultative review and investment in billing processes. I’m waiting by the phone!