Handset subsidies stifling new loyalty
February 11th, 2011 | No Comments
In this second interview with CSL CMO, Mark Liversidge, says it is time for operators to stop subsidizing handsets. The younger generation or ‘Digital Drivers’ as he calls them, don’t want to be tied to contracts. Their loyalty depends on how well they are serviced. Subsidies now do little more than support the handset makers’ [...]
LTE technology ‘needs to be invisible’
January 31st, 2011 | No Comments
It’s not about the technology or network. CSL CMO Mark Liversidge says it’s about making the interaction between the network and the device as smooth as possible.