You have to admire John Legere. Most people who are told that what they are doing is illegal mutter ‘sorry’ under their breath, pack up and go home. Not John. It seems that the introduction of net neutrality, sorry, the Open Internet Order of 2015, is like a red rag to a bull to John. Even the name ‘Open Internet Order’ sounds like a bleak, grey, institutionalised – frankly communist – dictat.

John used to be a mild-mannered man. If you look him up, you will find standardised corporate head and shoulder shots of a middle to senior executive climbing the corporate ladder at AT&T, and not making too much fuss. Now we see the long-haired, retro maverick ranting away at the world in a pink T-shirt.